June 30, 2025 · Bucharest · 1-Day Intensive

Build Products
That Sell

A Practical Framework for Product Managers & Founders — June 30, Bucharest.

25+ years of building, selling and scaling software products — distilled into one intensive day. Real frameworks. Real case studies. Real decisions you can apply the next morning.

📍
Bucharest, Romania
📅
June 30, 2025 · Full day
👥
Max 25 seats
🏛
Hosted by RoFintech
Register Now — Secure Your Seat → See the Agenda ↓
Workshop Price
RoFintech Members
€50
Special community rate
Non-Members
€150
Open enrollment
⚡ Limited to 25 seats
Built on experience from
RAV Antivirus → Microsoft
ePayment → PayU / Naspers
Avangate → Verifone
PayU · Symphopay
Who Should Attend

Built for practitioners, not beginners.

This workshop is designed for people who already work with products — and want a sharper, more structured way to think about them.

🚀

Founders & Business Owners

You have a product or are scaling one. You want a rigorous framework to sharpen your value proposition and accelerate commercial traction.

🧭

Product Managers

You're in the role but want a proven strategic framework that connects customer problems to business outcomes.

💼

Business Leaders in Fintech

You work in or adjacent to fintech and want to understand how successful software products are built and commercialised.

Workshop Content

What you'll work through on the day.

Four blocks. Theory, real examples, and hands-on team exercises — all in one day.

1

What Is a Product? The Role of Product Management

We align on what a software product really is and where the PM role sits inside an organisation — then immediately ground it in a live case study: Symphopay. The goal is a shared language and strategic lens for the rest of the day.

09:00 – 10:30
2

The WHOM / WHAT / WHY Framework

The strategic core of the workshop. A simple but powerful validation framework that forces you to define your customer, your solution, and your competitive moat — before you invest a single euro in development.

11:00 – 12:30
3

Team Exercise — Apply the Framework

In teams of 4–5, you'll apply the WHOM/WHAT/WHY framework to a real product — yours or an assigned case. Each team presents, gets challenged, and iterates. This is where the real learning happens.

13:30 – 15:00 · Hands-on
4

Build, Launch, Manage — Sell & Distribute

MVP thinking. Product roadmap. Go-to-market strategy. How to get your first sale. Distribution channels. The practical playbook for moving from validated idea to first customer — without burning your runway on the wrong things.

15:00 – 16:30
Day Schedule

How the day runs.

A full day — structured to build on itself, with space to breathe.

09:00 – 10:30
Block 1 — What Is a Product? The PM Role
Definitions, product typologies, PM vs Project Manager, Symphopay case study introduction.
10:30 – 11:00
Coffee Break
11:00 – 12:30
Block 2 — WHOM / WHAT / WHY Framework
Framework presentation, live walkthrough, individual exercise. You'll leave this block with the framework applied to your own product.
12:30 – 13:30
Lunch Break
13:30 – 15:00
Block 3 — Team Exercise
Apply the framework in teams. Present to the room. Get structured feedback. Challenge and be challenged.
15:00 – 16:30
Block 4 — Build, Launch, Sell & Distribute
MVP mindset, roadmap, go-to-market, first sales, distribution channels. Open discussion and Q&A.
Your Trainer

25 years of products built, sold and scaled.

Daniel Nicolescu
Daniel Nicolescu
CEO & Co-Founder, Symphopay

Daniel has spent 25+ years at the intersection of product, technology and commercial strategy — building software products from zero to acquisition across antivirus, payments, e-commerce and fintech. He has held roles as Product Manager, Country Manager, Regional Director and CEO across companies that were eventually acquired by Microsoft, Naspers, Francisco Partners and Verifone.

This workshop is not theory. It's the framework Daniel has applied — and stress-tested — across every product he has built.

RAV Antivirus
Distribution platform · Acquired by Microsoft 2003
ePayment
Payment platform · Acquired by Naspers / PayU 2010
Avangate / 2Checkout
ESD solution · Acquired by Francisco Partners 2013
PayU (Naspers)
Regional Director · Product Manager
Symphopay
CEO & Co-Founder · B2B payment orchestration · Growth Stage
Investment

Straightforward pricing.

Special rate for RoFintech community members. Non-member tickets available at open enrollment price.

Community Rate
€50
RoFintech members only
Full-day workshop
All materials & workbooks
Coffee, lunch & snacks
Certificate of completion
Register as Member →
Open Enrollment
€150
Non-members
Full-day workshop
All materials & workbooks
Coffee, lunch & snacks
Certificate of completion
Register →
Questions

Frequently asked.

Do I need to bring a product idea?

Not required, but highly recommended. The more concrete your idea, the more you'll get from the team exercise in the afternoon. If you don't have one, we'll assign you to a team working on a real case study.

What's the format — lecture or workshop?

Both, deliberately. The morning covers key concepts with live case studies. The afternoon is fully hands-on — you work in teams, apply the framework, and present to the room. The ratio is roughly 50/50.

What's included in the ticket price?

Full-day workshop, all printed materials and workbooks, coffee and snacks at both breaks, lunch, and a certificate of completion.

How do I qualify for the RoFintech member rate?

Select the member ticket and include your RoFintech membership in the registration. We'll verify before sending payment details.

I've been in product management for years. Will I learn anything new?

The framework is deceptively simple — but the value is in applying it rigorously to a real product under peer pressure. Most experienced PMs leave having sharpened their value proposition or identified a blind spot in their competitive moat. The team exercise in the afternoon is where this becomes concrete.