Founders & business owners
You are scaling a business and want a rigorous way to define the value you create and turn it into revenue you can forecast.
3 November 2026 1-day intensive
The Growth
Engine
From Customer Value
to Predictable Revenue
Connect the value you create with the way you sell. A practical day to sharpen your strategy, build a repeatable revenue process and understand what needs to change as you grow.
Dimana VlaevaStrategy & customer value
Dragoș DilăRevenue & pipeline
When3 November 2026
WhereBucharest
The day09:00–16:45
Group sizeMaximum 25 people
01 / Who it’s for
You have a business.
Now make growth
repeatable.
A strong customer proposition needs a commercial process that can deliver on it. This workshop brings both into the same conversation.
Work on the value your customers actually want, the people behind each buying decision and the organizational pressures that emerge when you scale.
Commercial & revenue leaders
You own pipeline, sales or business development and want a repeatable process that makes each quarter less dependent on individual effort.
Strategy & fintech leaders
You need your strategy and teams aligned around a customer outcome, with a clear view of what may break first at scale.
02 / The agenda
One day. Four working blocks.
3 November 2026 · Bucharest
Strategy, commercial execution and work on your own business.
09:00–10:30Block 01
The Strategic Value Engine
With Dimana Vlaeva
Identify where your business creates value and where it gets lost. Define the customer outcome you enable, choose where to compete and decide which growth opportunities to leave aside.
Coffee break
11:00–12:30Block 02
The Revenue Engine
With Dragoș Dilă
Inside an organization nobody buys alone. Map the trigger, the blocker and the signature behind a sale, decide which accounts deserve the effort, and leave with a pipeline you can forecast and a process you can repeat.
Lunch break
13:30–15:00Block 03
Apply the Framework
With both trainers · Team exercise
Work in teams of four to five on a real product or account. Apply the framework, put your thinking on one flipchart page and present the sentence you are prepared to defend.
Coffee break
15:15–16:45Block 04
The Engine at Scale
With both trainers · Open Q&A
Check whether your customer promise and sales process fit together. Explore pressure points in people, ways of working and decision making, then score the Growth Readiness Diagnostic to identify what needs attention next.
Bring your business into the room
Work on something
you actually sell.
The afternoon exercise starts with a real product or account and a real customer. Bring a concrete example from your business so your work has a clear connection to the decisions you face.
Leave with a clearer view of your customer value, the buying process and the areas that need attention as you grow.
The team exercise
- 01One real product or account.
- 02One flipchart page.
- 03One sentence to defend.
Teams of 4–5 · Both trainers · 13:30–15:00
03 / Your trainers
Value and revenue.
In the same room.
Two perspectives on the same growth challenge, brought together through a shared exercise and a discussion of what happens at scale.
Dimana Vlaeva
Senior executive
Strategy & customer value
Strategy & customer value
Dimana brings more than 20 years of experience building and scaling businesses. She has founded companies from scratch, taken them into the top five of their markets and led organizations of up to 1,100 people.
Her experience includes negotiating more than 100 portfolio transactions, opening markets, launching products and advising financial institutions on portfolio management. She has also designed product and partnership roadmaps and led digital transformation.
Leads The Strategic Value Engine
Co-leads the team exercise & final blockLinkedIn
Co-leads the team exercise & final blockLinkedIn
Dragoș Dilă
Director of Business Development
SelfPay
SelfPay
Dragoș drives the revenue engine at SelfPay, where he has led business development since 2014: payment collection, advertising, and custom self-service automation. The platform has grown from a short list of services to more than 300 in that time.
His experience includes negotiating complex public and private partnerships: with banks, utilities, payment schemes and international operators, and with municipalities and fiscal directorates for local taxes, fines and government fees. Most are long, multi-stakeholder sales decided by a group rather than by a buyer.
Leads The Revenue Engine
Co-leads the team exercise & final blockLinkedIn
Co-leads the team exercise & final blockLinkedIn
04 / Your place in the room
A full day. A focused group.
Maximum 25 participants.
The same workshop and inclusions for both ticket types.
RoFintech members
Community rate€50 / participant
- Full-day workshop with both trainers
- All materials and workbooks
- Coffee, lunch and snacks
- Certificate of completion
Non-members
Open enrollment€150 / participant
- Full-day workshop with both trainers
- All materials and workbooks
- Coffee, lunch and snacks
- Certificate of completion
Registration details and the exact venue in Bucharest will be announced here. Ticket prices are shown above; payment and tax details will be provided with registration.
05 / Before you join
A few practical
questions.
Who is this workshop designed for?
Founders and business owners, commercial and revenue leaders, and strategy or business leaders in fintech. The content focuses on connecting customer value with commercial execution and the organizational demands of growth.
What should I bring to the team exercise?
Bring a real product or account and a real customer context from your business. Teams of four to five will apply the framework to something that is actually being sold, then present their work.
What is included in the ticket?
The full-day workshop, all materials and workbooks, coffee, lunch and snacks, and a certificate of completion. These inclusions apply to both member and non-member tickets.
When and where does it take place?
The workshop takes place in Bucharest on 3 November 2026, from 09:00 to 16:45. The exact venue will be announced. The agenda includes lunch and two coffee breaks.
Will both trainers work with the group?
Yes. Dimana leads the first block on strategy and customer value. Dragoș leads the second block on revenue. Both trainers lead the afternoon team exercise and the final block on scaling.