Leadership

• Tudor Bunescu — Co-Founder and Chief Operating Officer.

Short Introduction

Brilliapp is a Romanian incentives-technology platform that distributes digital and physical gift cards and enables banks, telecom operators, retailers and other digital platforms to integrate gift-card marketplaces into their customer experiences.

About the Company

Brilliapp operates a technology and distribution platform for digital and physical gift cards, vouchers and customer rewards.

Through its consumer-facing platform, users can purchase vouchers offering immediate discounts or other benefits from participating brands. The voucher is delivered electronically and can subsequently be redeemed online or at a participating physical location, depending on the issuing brand’s conditions.

For companies and digital-platform operators, Brilliapp provides an API-based solution through which a catalogue of gift cards can be embedded directly into an existing banking application, telecom application, digital wallet, employee-benefits platform, loyalty programme or retail ecosystem. This allows partners to create a plug-and-play gift-card marketplace without managing their own voucher inventory or fulfilment infrastructure.

Brilliapp’s corporate solutions can be used for employee benefits, corporate gifting, promotional incentives, customer acquisition and loyalty programmes. Banks, telecom operators and other platforms can use the solution to offer customers real-time savings and rewards while creating additional engagement and commission-based revenue opportunities.

The company works with consumer brands across retail, fuel, entertainment, food, health and other everyday-spending categories. Its publicly announced integrations include platforms operated by Vodafone, Pluxee Romania, Up Romania and PayPoint Romania. Brilliapp company updates

Products & Services

• Digital gift-card and voucher marketplace — A consumer platform offering vouchers with immediate discounts and other benefits.
• Embedded gift-card marketplace — A white-label or embedded catalogue that can be integrated into third-party applications.
• Gift-card distribution API — API-based access for banks, telecom operators, retailers, wallets, loyalty programmes and employee-benefits platforms.
• Digital and physical voucher distribution — Distribution and fulfilment services connecting voucher issuers with consumers and corporate distribution channels.
• Employee-benefits solutions — Discounted vouchers and gift cards that companies can offer as employee benefits.
• Corporate gifting — Gift-card solutions for employees, customers and business partners.
• Customer loyalty and rewards — Voucher-based incentives designed to improve engagement, retention and repeat usage.
• Promotional campaigns — Gift cards and vouchers used in acquisition campaigns, competitions, customer rewards and sales promotions.
• Affiliate and community programmes — Distribution arrangements through which organisations can promote Brilliapp vouchers and generate commission-based revenue.
• Merchant and brand distribution services — Access to consumer and corporate distribution channels for brands issuing gift cards or promotional vouchers.

Licences & Regulatory Status

BRILLIAPP SERVICES S.R.L. is presented in its public documentation as a voucher seller, distributor and technology integrator. No public information reviewed identifies the company as a bank, electronic-money institution or licensed payment institution.

Brilliapp’s gift cards and vouchers are redeemable with the brands specified for each product. The platform’s Terms and Conditions treat them as digital products sold and delivered electronically rather than as general-purpose bank accounts or payment cards.

Card payments made through the Brilliapp website are processed externally. According to the company’s Terms and Conditions, customers are redirected to NETOPIA Payments to enter and process their payment details.

NETOPIA Payments operates through NETOPIA Financial Services S.A., which obtained payment-institution authorisation from the National Bank of Romania in July 2026 and is registered under number IP-RO-0018. NETOPIA regulatory information

Brilliapp should therefore be described as a gift-card, rewards-technology and voucher-distribution company, rather than as a licensed provider of banking, electronic-money or payment services.