Leadership

• Roxana Popescu — Managing Director, Roxana Popescu on LinkedIn

Short Introduction

KeysFin is a Romanian business-information and risk-analytics company providing financial, legal and commercial intelligence about companies. Its digital tools help financial institutions, corporations and SMEs assess counterparties, identify risks and make better-informed business decisions.

About the Company

Founded in 2013, KeysFin aggregates and processes information from multiple official sources to create structured company reports, credit-risk assessments, monitoring alerts and market intelligence. Its platforms are designed for organisations that need to evaluate customers, suppliers, applicants, competitors or entire business portfolios.

The company combines financial statements, corporate-registration information, shareholder and administrator data, insolvency proceedings, court cases, payment incidents, public debts and other legally available information. KeysFin transforms these records into financial indicators, risk ratings, recommended credit limits, company relationships and decision-support reports.

Its clients include banks and other financial-sector organisations, large corporations, SMEs, credit-risk teams, fraud-prevention departments, debt-collection professionals, sales teams and market analysts. In addition to its web-based reports, KeysFin offers data integration and APIs that allow customers to receive company information and monitoring alerts directly inside their internal systems.

KeysFin also publishes sector studies and economic analyses covering Romanian industries. Its mobile application, KeysFinder, provides access to financial and legal information concerning more than five million Romanian economic entities.

Products & Services

• Company credit reports — standard, complete and customised reports containing financial analysis, company history, risk indicators and commercial-credit recommendations.
• Company scoring and risk ratings — analytical indicators used to assess solvency, liquidity, profitability, payment capacity and counterparty risk.
• Credit-limit recommendations — estimated commercial exposure limits designed to support supplier-credit and risk-management decisions.
• Company verification and due diligence — checks covering legal status, shareholders, administrators, company relationships, insolvency, litigation and negative events.
• Fraud-prevention and compliance information — tools supporting the identification of unusual corporate relationships, beneficial owners, politically exposed persons and sanctions-related risks.
• Business-partner monitoring — automated alerts concerning legal, financial or operational changes affecting customers, suppliers and other monitored companies.
• Data and API integration — delivery of company data, reports and monitoring events directly into clients’ internal applications and workflows.
• KeysFinder — mobile application providing financial, legal and corporate information about Romanian economic entities.
• Skip Tracing — tools that help authorised business users identify and update relevant contact and corporate information.
• Portfolio analysis — evaluation and segmentation of customer, supplier or debtor portfolios.
• Industry and competition studies — customised market research, sector benchmarking and competitor analysis.
• Marketing and sales intelligence — company selection, segmentation and market-opportunity datasets.
• Economic research and publications — reports and analyses concerning Romanian companies and industries.

Licences & Regulatory Status

• Business-information provider: KeysFin operates as an information-services and analytics company. It is not presented as a bank, non-bank financial institution, lender, payment institution or electronic-money institution.
• No lending authorisation implied: Its “credit reports,” scores and credit-limit recommendations support commercial-risk decisions; KeysFin does not thereby grant loans or assume the role of a regulated credit institution.
• Financial-services licences: No evidence was identified in the official materials reviewed that KeysFin S.R.L. holds a banking or payment-services licence from the National Bank of Romania or a financial-services authorisation from the Romanian Financial Supervisory Authority.
• Data sources: KeysFin states that its products aggregate information from official sources such as the Romanian Trade Registry, Ministry of Finance, ANAF, Official Gazette, Ministry of Justice and other public registers.
• Data protection: Because its services process company information and, in some cases, information connected to shareholders, administrators or other individuals, the company is subject to the EU General Data Protection Regulation and Romanian data-protection legislation.
• Compliance-support distinction: Sanctions, PEP, beneficial-ownership and due-diligence tools support customers’ compliance processes. They do not replace the customer’s own legal assessment, regulated KYC/AML obligations or final decision-making responsibility.
• Professional-use considerations: Customers must have an appropriate legal basis and observe applicable access, confidentiality, retention and data-protection requirements when using information about identifiable individuals.

KeysFin official website · KeysFin credit-information services · KeysFin LinkedIn · KeysFinder product description